Georgio Peviani is a denim brand from East London that has been thriving since the early-90s. Though endorsed by the likes of Parisian designer Veronique Léroy, Alexa Chung and Brazilian Instagram influencer Raquel Minelli, Peviani is most at home on the markets of London. It is a brand made for everybody; of the highest quality, yet there's not a piece in the collection that costs more than £30 to purchase.